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In order to get the most out of your online fund raising, you will have to make sure that the system you are using is set up in the right way in order to facilitate and encourage significant donations. - The first thing for you to do in order to improve your online fund raising is to market your fund raising cause and organization without spamming. Proper promotion is to be regarded as an essential part of every fund raising program and this means that your organization will have to do much more than simply adding a donate button to your current online presence-website. So, you will have to include all the necessary pieces of information about online fund raising and the reason why your visitors should donate money to your cause.
- For instance, you can start by writing a feature article designed to enrich your newsletter. In this article, you should emphasize how easy an online donation is when compared to other traditional fund raising methods. Next, you should add the website address to all the articles-newsletters you write – do not forget about business cards, letterhead and any other important document that has your fund raising organization's name printed on it.
- Even if e-mails seem to be one of the ideal ways to start promoting your fund raising cause, you will have to pay attention to the way you are using your e-mails in order to prevent your potential donors to see your e-mails just as another spammer. So, adding a link right to every email signature line is to be regarded as a quite valuable way when it comes to promoting your online presence-website.
- But keep in mind that sending out all sorts of e-mails solely to try and solicit donations is to be regarded as a bad idea that can affect the image of your fund raising organization. E-mails are among the most powerful tools when it comes to communication and you will have to follow some key aspects when writing your e-mails.
First, you must make sure that you are sending such e-mails just to the people who can recognize the name of your fund raising organization and who are perfectly able to receive each of your e-mails – this means that you are not blacklisted by their e-mail filters. Next, you will have to make sure that each e-mail you write is really yours. Make sure that every e-mail is right in your voice, even if you are using a guideline that can teach you how to cover all the essential points. Thirdly, you will have to make sure that each of your e-mails contains the so-called cal to action– this call to action is paramount in order to make your reader know what he or she has to do. Secondly, you will have to design your fund raising website in the right way in order for your visitors to find the donation process really easy. Keep in mind that if one of your potential donors has to click through too many pages or to fill out all sorts of confusing forms, you are very likely to risk losing his or her donation. So, make it really easy for your donors and your donations will rise in a significant way.
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