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Fundraising Within Corporate Settings PDF


Your fundraising strategies need to be successful regardless of the setting. But when dealing with a corporate environment, you should make an extra effort and come up with time management skills and a lot of creativity. Teamwork and planning are the key elements in order for you to raise a significant amount of money within any corporate setting and regardless of your purpose (fundraising for community resources or charitable donations). The one thing you should keep in mind is that there are some common principles that can be used in order to maximize your fundraising efforts and results within corporate settings. Just pay attention to the following details to get the most out of every fundraising campaign you are planning for the future.

First, you have to decide what you want/need from your potential corporate donors. You have to establish the exact amount of money you are willing to raise. Keep this amount in your mind and focus your efforts on it. Once you have a concrete and solidified goal, you will be able to make the difference for you fundraising activities. Accurate goal setting will assist you in each of your fundraising endeavors when it comes to organizing and trying to compile the wide range of resources that can be used within a corporate setting.

Once you have established your main fundraising goals, you will be able to plan the basic details. For instance, you should try and watch out for all the costs that can be associated with raising money within a corporate setting. There can be hidden costs and you have to keep this in mind when planning the impact of your fundraising events. Not knowing about these hidden costs can have a dramatic impact upon your fundraising activities; even the amount of money you can raise can be affected in a negative way and you are not likely to want this to happen. For instance, the costs of shopping for setup materials or prizes may affect your fundraising experience. Just be careful enough in order to provide yourself with all the information you need about such possible hidden costs.   

Take your time when preparing for the corporate fundraising. This is critical when it comes to dealing with such a setting. Start by selecting the right fundraising program in advance in order to provide yourself with enough time between the starting point and the actual date of your fundraising event. You really need an ample period of time in order to assemble the right team of assistants, to collect the necessary materials and advertise your event and the fundraiser who is suppose to coordinate everything. Promote your event in every public place you can in order to let people find out about it.   

When organizing a corporate fundraiser, you need to stay motivated. In fact, try and keep your whole team excited and motivated. A drop in enthusiasm is fatal because it can affect your fundraising results and could also have a negative impact upon the company’s image. Offering some incentives is the right solution when trying to organize your fundraising event; your team needs to be provided with sufficient time for the necessary breaks. You should also substitute your team members in order to avoid fatigue, especially if the event is covering more than one day.

Communicate clearly because this detail is significant enough to make the difference for your future fundraising success. Communication must be timely and accurate – especially when dealing with your potential corporate donors. Your corporate donors must be provided with a very clear idea regarding the destination of the amount of money they are willing to donate. They are not likely to provide you with a generous donation unless you are clear and concise about where their donation will be going. A clear communication strategy can make your fundraising efforts easier and even more exciting – the corporate donor will also be provided with a good reputation.



 
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