Bidding for Good With cMarket: Raise Big Bucks with Online Auctions

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cMarket is the leading online auction platform solely for organizations engaged in fundraising for non-profit causes. With more than 2,000 customers, online auctions powered by cMarket.com have generated funding successes by allowing organizations of all sizes to identify new sources of income and, at the same time, build mission awareness and heightened caring for and awareness of the cause.

Headquartered in Cambridge, Massachusetts, cMarket, was founded in 2003. The firm services national non-profit organizations such as United Way, Muscular Dystrophy, JCC, Junior Achievement, Catholic Charities, The National PTA, the American Red Cross, and hundreds of local schools among others. cMarket assists corporate clients, including Ford, Deloitte & Touche, Kimberly-Clark and General Electric, raise funds for nonprofit causes.

“Auction fundraising is big business, generating upward of $16 billion a year, and online auctions are the single most pleasurable way a donor can give,” said Jon Carson, cMarket CEO. “By analyzing over four years of data, we are evolving classic fund raising auction from an art to a science while expanding its fundraising capacity through the unique properties of the internet. ”To date cMarket has helped raise close to $30M for non-profits.”

The powerful cMarket fundraising system provides non-profits with the tools to more easily brand their auctions, develop catalogs that specifically target the interests of targeted donors, collect additional cash donations, and to deliver enhanced and expanded cause-marketing value to sponsors. Value added services include comprehensive reporting capabilities that include impressions and click reporting. The system also generates a new “all data” report filled with relevant data about items and bidders.

Intelligent Auction Management
Additionally, cMarket recently introduced Intelligent Auction Management (IAM), a predictive, data-based methodology for running more profitable online auctions. Based on data gleaned from the more than 2,500 fundraising auction events held by cMarket since the company’s inception, this tool is a powerful way to predict fundraising success.

With IAM, cMarket can help non-profits predict how much money they'll raise even before an auction opens. The IAM technolgoy also provides tools and expertise to implement changes as needed to ensure that fundraising goals will be met.

IAM applies advanced psychological tactics to engage donors to bid longer and higher; eliciting what the company has coined “auction fever”, “competitive arousal”, and “escalation of commitment.” In order to keep donors engaged, and “bid up” the price of items, cMarket has generated targeted email messages with carefully crafted language to prompt bidders to continue to stay engaged. By simply knowing how and when to change the message language from an altruistic request to a competitive one, cMarket helps its non-profit clients realize higher final bids and ultimately more donor dollars.

For more information, visit cMarket.com. You can also experience cMarket at BiddingforGood.com, the online marketplace website that aggregates all of the company’s auction clients under a single, powerful umbrella.

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diana carson - Bidding for Good With cMarket: Raise Big Bucks wit

|213.157.176.xxx |2008-07-08 14:21:03

we used cMarket for my church’s auction (Trinity Church, Boston) and it was
fantastic. The tool is very intuitive to use. The website was very professional.
They helped drive some very good bidders. We sold sponsorships for decent $$$.
Customer support was beyond great.

Would recommend them.

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